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What is Business Media Preferences Among Students about?
A survey was conducted of 40 business students in Baroda, with 28 responding. It found that 21% were girls and 79% were boys. For electronic media, news channels were most popular, while the Economic Times was favored for print media. Girls used a wider range of media sources than boys. Girls preferred international and advertisement news, while boys followed investment and stock market news. Newspapers were generally preferred over magazines and online sources. The survey rated highly with an average of 8.
- Author
- Digesh Shah
- Language
- EN