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Understanding the Marketing Process by Egemen Ertugan is a document available to read on EtoBox.
What is Understanding the Marketing Process about?
1. The document introduces marketing concepts and the marketing process. It defines marketing as creating value for customers to build strong customer relationships and capture value in return. 2. The marketing process has three steps - understanding what customers want, providing for those wants, and achieving organizational goals. It involves understanding customers, creating value for them, and building relationships. 3. The document discusses key marketing concepts like customer needs, market offeri
- Author
- Egemen Ertugan
- Language
- EN