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Attitude Measurement Techniques in Psychology by koram kishor is a document available to read on EtoBox.

What is Attitude Measurement Techniques in Psychology about?

The document discusses various methods for measuring attitudes, including direct methods like Likert scales and indirect or projective methods. Direct methods can be influenced by social desirability bias, where people give socially acceptable answers rather than their true attitudes. Indirect projective methods present ambiguous stimuli and analyze people

Author

koram kishor

Language

EN