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What is Marketing Mix Impact on Customer Satisfaction about?

This document discusses a study that examines the impact of marketing mix, price, and customer experience on customer satisfaction at the Banyuasri Singaraja Market in Indonesia. The study used statistical tests like validity, reliability, regression analysis, and F-tests. The results showed that the promotion mix, price, and customer experience all significantly impacted customer satisfaction. Specifically, promotion mix, price increases or decreases, and positive customer experiences like renovations at t

Author

Ode Ode

Language

EN