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What is Factors Influencing Consumer Behavior about?

This study investigates the factors influencing consumer buying behavior by analyzing the purchase histories and demographics of 2,240 clients. It highlights the importance of lifestyle, psychographic, and demographic characteristics in shaping consumer behavior and suggests using clustering techniques to enhance marketing strategies and customer loyalty. The research employs statistical methods, including correlation and regression analysis, to explore the relationship between consumer attributes and spend

Author

qanh240305

Language

EN