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About this Business, Management and Accounting article
The Effects of Product Involvement and Prior Experience on Chinese Consumers’ Responses to Online Word of Mouth by Xue, Fei; Zhou, Peiqin is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Xue, Fei; Zhou, Peiqin
- Publisher
- Haworth Press Inc; Informa UK (Taylor & Francis); Haworth Press Inc.; Informa UK Limited (ISSN 0896-1530)
- Published
- 2010
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)