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Conducting Effective Competitor Analysis by Wong KianTat is a document available to read on EtoBox.
What is Conducting Effective Competitor Analysis about?
The document provides guidance on how to conduct a competitor analysis. It discusses: 1) The benefits of a competitor analysis including identifying strengths/weaknesses and understanding the market and industry trends. 2) A 6-step process to conduct an analysis including identifying direct, indirect, and replacement competitors; creating a competitor matrix; gathering background on competitors; and profiling their target customers. 3) The analysis should be updated periodically to track new trends and
- Author
- Wong KianTat
- Language
- EN