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International, Social and Ethical Inssues in Marcom Print by ds126105 is a document available to read on EtoBox.

What is International, Social and Ethical Inssues in Marcom Print about?

The document discusses marketing communication (marcom) in an international context, highlighting the challenges posed by globalization, cultural differences, and ethical issues. It emphasizes the importance of adapting marcom strategies to local markets while considering social and ethical standards. Additionally, it outlines various factors influencing marcom decisions, such as economic, cultural, and legal environments, and the need for effective communication with stakeholders.

Author

ds126105

Language

EN