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7003MKT - 15725194 - Team Red Strategic Crisis Management & Marketing Recovery Plan by Nguyễn Ngọc Tuấn is a document available to read on EtoBox.

What is 7003MKT - 15725194 - Team Red Strategic Crisis Management & Marketing Recovery Plan about?

Team Red is facing a liquidity crisis with a gross margin of 56.2% and aims to achieve a break-even point by reducing advertising costs and focusing on the mature market. The strategy includes maintaining stable pricing and leveraging the strong performance of their product, Black Chillie, while addressing high fixed costs. A capital injection of €5,000k is needed to cover debts and ensure operational stability, while long-term goals involve repairing negative equity and improving profitability.

Author

Nguyễn Ngọc Tuấn

Language

EN