About this document
Digital Engagement of Filipino Moms by Mara Magsanoc is a document available to read on EtoBox.
Digital moms in the Philippines are highly engaged mobile users. 98% use smartphones to access the internet and 93% play games on their phones. Most digital moms are between 25-44 years old. Contrary to myths, moms enjoy a variety of activities beyond just parenting, including shopping, food, entertainment, beauty and games. Mobile games are a receptive advertising environment for moms, with 69% playing games with young kids and being highly engaged with in-app ads.
- Author
- Mara Magsanoc
- Language
- EN