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What is Government PR Strategies and Challenges about?

Public relations plays an important role in government by implementing public policy, assisting media coverage of activities, and reporting to citizens. Examples of successful Indian government public relations campaigns include Incredible India, which significantly increased tourism, and Pulse Polio, which eliminated polio transmission. Challenges for government public relations include lack of transparency, public apathy, bureaucracy, and political interference.

Author

Parvathi Babu

Language

EN