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Attracting First Customers: Uber & Airbnb by Azula Azula is a document available to read on EtoBox.
What is Attracting First Customers: Uber & Airbnb about?
The document discusses how Uber, Airbnb, and Etsy attracted their first 1,000 customers by focusing on acquiring suppliers/service providers first before focusing on customers. All three companies concentrated on getting high quality service providers and experiences initially. For example, Airbnb focused on attracting high quality property listings, Uber focused on black car drivers, and Etsy scouted top craftspeople at fairs. This helped generate positive word of mouth and attracted early customers. The c
- Author
- Azula Azula
- Language
- EN