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Actionable strategy framework for digital transformation in AECO industry by Sanjay Bhattacharya; K.S. Momaya is a Decision Sciences article available to read on EtoBox.
What is Actionable strategy framework for digital transformation in AECO industry about?
## Purpose The Fourth Industrial Revolution (4IR) holds the potential to improve capabilities- and technology-based innovation, which will enable breakout for architectural, engineering, construction and operation and maintenance (AECO) companies, for international competitiveness. Though the top management of such companies is convinced on the utility of the applications, they are unsure on the strategy of implementing the same. The objective of this research is to suggest a strategy framework for digital transformation of the AECO value chain. ## Design/methodology/approach The nascent level of research on 4IR in construction necessitated the adoption of the integrative review methodology for the study. Extensive literature review of research on strategy and 4IR has been utilized to establish the validity of the first two pillars, namely “a strategy of simple rules in a complex environment; and deployment of dynamic capabilities.” The validation of a construct for the third pillar of “confluence of change and continuity forces” has been achieved via hypothesis testing of data obtained through a questionnaire survey. ## Findings The present study has integrated three diverse ideas
Who reads Actionable strategy framework for digital transformation in AECO industry?
It is typically read by researchers, students, and practitioners in Decision Sciences.
- Author
- Sanjay Bhattacharya; K.S. Momaya
- Publisher
- Emerald
- Published
- 2021
- Language
- EN
- Field
- Decision Sciences (Social Sciences)