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What is Market Research Best Practices & Tips about?

This document provides tips for avoiding market research project failures. It emphasizes that poor communication is the leading cause of failures. The next most common cause is unclear or changing project requirements. It lists 10 tips, including over-communicating, using consistent communication mechanisms, documenting discussions and decisions, and closely tracking requirements to avoid drifting from the original objectives. Failing to properly define requirements upfront is identified as a major reason w

Author

xixomorelius

Language

EN