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About this Business, Management and Accounting article
Corporate Heritage, Corporate Heritage Marketing, and Total Corporate Heritage Communications by Balmer, John; Balmer, John M.T. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Balmer, John; Balmer, John M.T.
- Publisher
- Emerald Group Publishing Limited; Emerald (MCB UP ); Emerald Group Publishing Ltd.; Emerald (ISSN 1356-3289)
- Published
- 2013
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)