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Arce Sons vs. Selecta Biscuit Trademark Case by Jopan SJ is a document available to read on EtoBox.

What is Arce Sons vs. Selecta Biscuit Trademark Case about?

This document summarizes a court case between Arce Sons & Co. and Selecta Biscuit Co. regarding trademark infringement. It describes that Arce Sons has used the trademark "SELECTA" since 1933 for their milk, ice cream and other food products. In 1955, Selecta Biscuit filed to register the same trademark for their bakery products. Arce Sons opposed this on the grounds of unfair competition and trademark confusion. The court case involved determining whether Selecta Biscuit

Author

Jopan SJ

Language

EN