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Price Strategy Analysis, Marketing Public Relations, and Personal Selling On Purchasing Decisions With Brand Awareness As by wulandarioliviaa is a document available to read on EtoBox.

What is Price Strategy Analysis, Marketing Public Relations, and Personal Selling On Purchasing Decisions With Brand Awareness As about?

This study investigates the impact of price, marketing public relations, and personal selling on purchasing decisions at PT Rentokil Indonesia, with brand awareness as a moderating variable. The findings reveal that while price has an insignificant effect on purchasing decisions, marketing public relations and personal selling significantly influence these decisions, particularly when moderated by brand awareness. The research utilized a sample of 100 customers and employed Moderating Regression Analysis to

Author

wulandarioliviaa

Language

EN