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Star Chocolate Launch Plan in Karachi by Shumail Rao is a document available to read on EtoBox.

What is Star Chocolate Launch Plan in Karachi about?

This document provides a launching plan for Star Chocolate in Karachi, Pakistan. The plan outlines the product details including name "Thinz", SKU options and competitive pricing. It discusses positioning based on quality and benefit of being good for light meals. The target market is mass with distribution through six distributors covering different areas of Karachi. Merchandising, promotion, and incentives for distributors and retailers are described. A launching ceremony is planned for January 1st, 2011

Author

Shumail Rao

Language

EN