Can I read Integrated Marketing Communications Guide on EtoBox?

Integrated Marketing Communications Guide by Ninda Diah Wisanti is a document available to read on EtoBox.

What is Integrated Marketing Communications Guide about?

The document discusses integrated marketing communications (IMC) and the importance of coordinating promotional activities like advertising, direct marketing, and public relations. It emphasizes communicating a consistent message across channels and building relationships with customers. Social media and e-mail marketing are growing promotional options, while barriers to successful IMC implementation include functional silos and lack of strategic consistency.

Author

Ninda Diah Wisanti

Language

EN