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Owned Demand Infrastructure (ODI) : A Structural Definition For Independent Luxury Hotels by apaul is a document available to read on EtoBox.

Owned Demand Infrastructure (ODI) is a framework developed by Americas Great Resorts that emphasizes the need for independent luxury hotels to build and control their own demand base rather than relying on intermediaries like OTAs. The document outlines the structural problems hotels face in demand origin, the benefits of ODI in capturing guest relationships, and the necessity of AGR

Author

apaul

Language

EN