About this document
Mamta Bhandari Report (WORD) by Nabin Ghimire is a document available to read on EtoBox.
This summer project report by Mamta Bhandari investigates the influence of peer groups on consumer buying decisions at BBSM, focusing on normative and informational peer influences. The study, based on a survey of 132 respondents, finds that informational peer influence significantly impacts consumer decisions, while normative peer influence has a weaker effect. The research highlights the importance of peer recommendations in shaping consumer behavior in a supermarket context, providing insights for retail
- Author
- Nabin Ghimire
- Language
- EN