About this document
Consumer Motivation for Offline Shopping by Saptarshi Deb is a document available to read on EtoBox.
The report analyzes consumer motivations for offline shopping in the digital era, highlighting factors such as tangible product experience, instant gratification, personal assistance, trust, and the recreational aspect of shopping. Despite the rise of e-commerce, many consumers still prefer physical stores for emotional satisfaction and social interaction. The findings suggest that offline shopping remains relevant due to its unique benefits that online shopping cannot replicate.
- Author
- Saptarshi Deb
- Language
- EN