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What is Understanding Marketing Strategies and Concepts about?
Marketing involves understanding customer needs and wants, designing strategies to meet those needs, and building integrated programs to deliver value and satisfaction. The process includes understanding the marketplace, creating a customer-driven strategy, implementing a program to deliver superior value, building profitable relationships through customer delight, and capturing value from customers to create profits. Marketing management follows 5 orientation steps - from a production focus to a societal f
- Author
- Abdulsattar Baloch
- Language
- EN