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Proceedings of the 34th international ACM SIGIR conference on Research and development in Information - SIGIR '11 - Predicting eBay listing conversion by Yuan, Ted Tao; Chen, Zhaohui; Mathieson, Mike is a scholarly article available to read on EtoBox.

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At eBay Market Place, listing conversion rate can be measured by number of items sold divided by number of items in a sample set. For a given item, conversion rate can also be treated as the probability of sale. By investigating eBay listings' transactional patterns, as well as item attributes and user click-through data, we developed conversion models that allow us to predict a live listing's probability of sale. In this paper, we discuss the design and implementation of such conversion models. These models are highly valuable in analysis of inventory quality and ranking. Our work reveals the uniqueness of sales-oriented search at eBay and its similarity to general web search problems.

Author

Yuan, Ted Tao; Chen, Zhaohui; Mathieson, Mike

Publisher

ACM Press

Published

2011

Language

EN