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What is Digital Adoption in Arequipa about?
The research article examines the barriers to digital adoption in micro and small enterprises (MSEs) in Arequipa, Peru, in the post-pandemic context. It highlights that while digital transformation can enhance competitiveness and profitability, many MSEs face challenges such as lack of knowledge, training, and fear of digitalization, leading to closures and increased unemployment. The study emphasizes the need for overcoming these barriers to facilitate technology adoption and ensure market competitiveness.
- Author
- Dani Coronel González
- Language
- EN