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What is Data Science Solutions for Small Vendors about?

This thesis investigates problems faced by small businesses, especially small vendors, in marketing and management due to lack of resources. The author proposes a data science tool called OCCUR to help small businesses analyze their customer data to improve business decisions. OCCUR uses one class classification with support vector machines and market basket analysis to find patterns in customer purchase data and make targeted promotional recommendations. A user study found that OCCUR was effective in helpi

Author

mujtaba

Language

EN