Can I read 21st Century Marketing Management Guide on EtoBox?

21st Century Marketing Management Guide by teguh is a document available to read on EtoBox.

What is 21st Century Marketing Management Guide about?

The document discusses the definition and concepts of marketing management, including defining marketing as creating value for customers and society through delivering, communicating, and exchanging offers. It outlines the key tasks of marketing management as developing strategies and plans, capturing customer insights, building brands, and creating long-term growth. The document also presents various marketing concepts such as the marketing mix, relationship marketing, and integrated marketing.

Author

teguh

Language

EN