About this document
Influencer Impact on E-Commerce Post-COVID by Mala Wika is a document available to read on EtoBox.
This document summarizes a research paper that studied the influence of influencers on consumer purchase intention in e-commerce after the COVID-19 pandemic. It found that influencers have a significant impact on whether consumers are interested in products promoted on social media. The COVID-19 pandemic changed consumer shopping behaviors and increased online shopping. This created opportunities for e-commerce companies to boost sales using influencer marketing strategies on social media. The study aimed t
- Author
- Mala Wika
- Language
- EN