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What is Online Consumer Behavior and E-commerce Risks about?

This document describes the characteristics of online consumers in Mexico and the factors they value when making purchases, such as trust, low prices, and fast delivery. It also discusses the opportunities and risks of implementing an e-business, such as a globalized market and reduced costs, but also risks like fraud and technical errors. The author concludes that if the risks are mitigated, an online business can increase a company

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