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Nira Radia is a British citizen who moved to India in the early 2000s and runs several communications companies. She became known when her son was allegedly kidnapped in 2003. Philip Kotler is a distinguished professor who pioneered concepts like the 4 Ps of marketing and believes marketing theory needs to incorporate dynamics like innovation and distribution systems. The Ford Mustang launched creatively in 1964 with a rally of 100 media members driving 750 miles to help generate excitement and newspape

Author

Pranav Priyadarshi

Language

EN