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About this Business, Management and Accounting article
Measuring the Reach and Frequency Elasticities of Advertising Media by Fred S. Zufryden; James H. Pedrick is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Fred S. Zufryden; James H. Pedrick
- Publisher
- Springer US; Springer-Verlag; Kluwer Academic Publishers; Springer Science and Business Media LLC; Society for Mining, Metallurgy and Exploration Inc. (ISSN 0923-0645)
- Published
- 1993
- Field
- Business, Management and Accounting (Social Sciences)