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Understanding Sales Funnels and Lead Generation by Aditya Sengupta is a document available to read on EtoBox.

What is Understanding Sales Funnels and Lead Generation about?

The document provides information about sales funnels, lead generation processes for edtech companies, definitions of different lead types (cold, warm, qualified), and things to plan for before visiting a prospective customer. It discusses the 4 stages of a sales funnel (awareness, interest, decision, action). It outlines lead generation strategies for an edtech company like Extramarks, including developing SEO content, webinars, social media posts, and testimonials. It defines cold leads, warm leads, and q

Author

Aditya Sengupta

Language

EN