About this document
Social Marketing Plan for Health Promotion by aliciatangred is a document available to read on EtoBox.
The article presents a guideline for developing a social marketing plan aimed at health promotion, focusing on behavior change through structured campaigns. It outlines three key action levels: diagnosing social problems, designing behavior change benefits, and establishing a marketing mix. The authors emphasize the importance of customer orientation and integrated marketing in public health policies to enhance consumer satisfaction and achieve desired health outcomes.
- Author
- aliciatangred
- Language
- EN