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What is Discourse Analysis of Durex Ads about?

This document summarizes a research paper on analyzing the linguistic features and advertising contexts used in Durex condom advertisements. The research applied qualitative and quantitative content analysis methods. It identified 8 types of linguistic features, 8 categories of advertising contexts, and 4 communicative functions employed in the Durex ads. The goal was to understand how Durex uses language and imagery to communicate persuasively with consumers. Semiotics theory provided a framework for inter

Author

sgfd

Language

EN