About this document
Wring 09 by Adriana Jimenez is a document available to read on EtoBox.
The document discusses the intersection of marketing and political science, particularly focusing on the development and application of political marketing theories in election campaigns. It outlines the importance of understanding political marketing as a process involving the analysis of voter preferences and the strategic use of marketing tools to achieve electoral success. The paper emphasizes the need for political parties to effectively communicate their offerings to voters, drawing parallels between
- Author
- Adriana Jimenez
- Language
- EN