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What is PepsiCo about?

Pepsi faced hurdles entering the Indian market in the 1980s as foreign companies were restricted. Pepsi adopted a strategy to focus on food and agro-processing, directing most investment to agriculture. This helped get its proposal accepted. After liberalization in 1994, Pepsi gained full ownership of its India business and changed the brand name to Pepsi. It later initiated contract farming to increase production of crops for its products like tomatoes and potatoes.

Author

Rahul Mehta

Language

EN