Can I read The Neuro-Consumer : Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain on EtoBox?

The Neuro-Consumer : Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain by Anne-Sophie Bayle-Tourtoulou, Michel Badoc is a business book available to read on EtoBox.

What is The Neuro-Consumer : Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain about?

"Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organisations must adapt their strategies. This book explains the subconscious behaviour of the "neuro-consumer" and shows how major international companies are using these findings to cast light o

Who reads The Neuro-Consumer : Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain?

Author

Anne-Sophie Bayle-Tourtoulou, Michel Badoc

Publisher

Routledge, Taylor & Francis Group

Published

2020

Language

EN

ISBN

9781000055504

Category

business

Subjects

Marketing, Education, Psychology

Updated

2026-03-24