About this document
Customer Relationship Marketing Strategies by Michael Gonzales is a document available to read on EtoBox.
This document provides an overview of customer relationship management and building customer value. It discusses relationship marketing, the value of customers, developing relationships with customers through good customer service, and understanding customer perceived value. The key learning points are defining relationship marketing, explaining the importance of understanding customers and their needs, identifying relationship building strategies, and illustrating effective customer service approaches.
- Author
- Michael Gonzales
- Language
- EN