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What is Food Industry Marketing Course Syllabus about?

This document contains a course syllabus proposal for a marketing and management in the food industry course to be taught from June 4-14 at Cornell University. The 10-day course will use lectures, case study discussions, simulations, and guest speakers to examine topics like food industry trends, internationalization, customer satisfaction, private labels, supply chain coordination, and policies. Students will be evaluated based on a group activity, four case memos, a group case write up, an exam, and parti

Author

Andres Perea

Language

EN