About this document
Super Shampoo: Tapping Rural India by ParthVas is a document available to read on EtoBox.
Venkataraman seeks to enter the Indian shampoo market by targeting rural consumers with an affordable shampoo brand called "Super Shampoo". He conducts market research in rural villages which finds that rural consumers are influenced by TV, friends, and shopkeepers and prefer shampoos for their cosmetic benefits and fresh scent. Venkataraman
- Author
- ParthVas
- Language
- EN