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What is Conceptual Explanation, Thesis 1 about?
This document presents a conceptual framework for understanding customer satisfaction with ready-to-wear apparel introduced by social media influencers, supported by the Consumer Act of the Philippines. It discusses the Expectation-Disconfirmation Theory (EDT) to evaluate consumer satisfaction based on pre-purchase expectations versus post-purchase experiences. The study aims to determine consumer satisfaction levels and the ethical responsibilities of businesses in the context of influencer marketing.
- Author
- paratoeliza
- Language
- EN