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Managing Marketing Mix Elements Guide by addishiwothabtie is a document available to read on EtoBox.

What is Managing Marketing Mix Elements Guide about?

Chapter Five discusses the management of marketing mix elements, focusing on product development, pricing strategies, marketing channels, and communication strategies. It outlines the product life cycle, classification of products, and the importance of branding and packaging. Additionally, it details the steps in new product development and the factors influencing pricing and distribution channels.

Author

addishiwothabtie

Language

EN