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Foss Coffee Market Analysis and Strategy by Samantha Claire is a document available to read on EtoBox.
What is Foss Coffee Market Analysis and Strategy about?
Foss Coffee will focus on marketing to university students, faculty, and office workers near the university belt in Manila. A market study found these groups prefer higher quality coffee. There is currently high demand but insufficient supply from competitors. Foss Coffee will establish a stall near the university to target this audience. They will promote their affordable specialty coffee drinks and snacks through flyers, social media, and word of mouth referrals to build a loyal customer base.
- Author
- Samantha Claire
- Language
- EN