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This study investigates the impact of targeted communication, specifically intercom announcements, on customer experience in retail settings, particularly during out-of-stock situations. The findings indicate that such communication strategies significantly enhance customer satisfaction and can mitigate dissatisfaction caused by product unavailability. By integrating personal traits like self-control and risk-taking into the analysis, the research provides valuable insights for retailers aiming to improve c

Author

kietnguyen.31241020870

Language

EN