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What is Marketing Management Study Material about?
The document is a study material for the Marketing Management course at Kongunadu Arts and Science College, detailing the syllabus, course objectives, and outcomes for the academic year 2025-2026. It covers various marketing concepts, functions, and the evolution of marketing strategies, emphasizing the importance of understanding customer needs and effective marketing practices. The material includes units on marketing definitions, product characteristics, pricing, distribution, and promotion, along with t
- Author
- zs8b49zw2b
- Language
- EN