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What is Investigating Consumer Expectations of Convenience Store Attributes in Emerging Markets Evidence in Chile about?

This study attempts to provide a better understanding of consumer expectations regarding convenience stores in a Latin American context. Salient attributes for Chilean consumers are related to the access dimension of convenience such as access to the store, parking facilities and hours of operation. The demand for more convenience shopping reflects several societal trends, such as greater incomes, technological progress, increasing number of women in the workforce, and competition.

Author

Cenon

Language

EN