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Understanding Consumer Behavior in Shampoo by Deepika Kalimuthu is a document available to read on EtoBox.

What is Understanding Consumer Behavior in Shampoo about?

The document discusses consumer behavior and the shampoo market in India. It explains that understanding consumer behavior is important for businesses to develop products that consumers want. Consumer behavior is influenced by psychological, social, cultural and economic factors. The shampoo market in India saw rapid growth in the 1990s due to aggressive marketing campaigns and product differentiation strategies by major players. New products with unique benefits were launched to attract different consumer

Author

Deepika Kalimuthu

Language

EN