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What is Target Audience about?

The document outlines the concept of target audience in media products, emphasizing its importance for maximizing profits and ensuring product success. It identifies four key demographics: age, gender, lifestyle, and spending power, and provides specific details about the target audience of Empire Magazine, which is predominantly male, aged 18-40, and generally has disposable income. The average Empire reader is employed, educated, and enjoys films and TV as a form of escapism.

Author

gc05267895

Language

EN