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About this Business, Management and Accounting article
Evaluating Brand Extensions, Fit Perceptions and Post-extension Brand Image: Does Size Matter? by Dall’Olmo Riley, Francesca; Hand, Chris; Guido, Francesca is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Dall’Olmo Riley, Francesca; Hand, Chris; Guido, Francesca
- Publisher
- Westburn Publishers Ltd; Informa UK (Taylor & Francis); Taylor & Francis; Informa UK Limited (ISSN 0267-257X)
- Published
- 2014
- Field
- Business, Management and Accounting (Social Sciences)
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