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What is Culture and Subculture in Marketing about?

Culture is defined as the learned beliefs, values, and customs shared by a group that influence consumer behavior. Subcultures exist as identifiable segments within the larger culture. Marketers must understand how culture and subcultures impact consumers to effectively target segments. Culture is learned through social institutions like family and school and is shared through mass media. It evolves over time in response to changing needs. Subcultures like nationality, religion, geography, age, gender, and

Author

Shafeer Khan

Language

EN